Areas of Expertise
My goal is to promote your mission and further your vision, keeping an eye on the big picture while executing the finer details.
Whether it's creating a marketing campaign for an annual event or developing content for a website redesign, I regularly ask, what are our key objectives? How are we defining and measuring success? Then I drill down to the specific components needed to reach that successful outcome.
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Here's where I add value:
Project Management
I love working with a team to reach a shared goal. As a project manager, I communicate effectively with contractors, stakeholders and team members. Working backward from the desired result, I identify necessary tasks and procedures, delegate responsibilities, and create a reasonable timeline for completion, fostering open communication throughout the process. Staying within budget is paramount.
Focused Marketing
Understanding your audience(s) is the most important piece of the marketing puzzle. I begin a project with audience questions. How do they communicate with each other? What tone do they prefer? What challenges can your organization solve for them? What are their preferred platforms? I then build campaigns that speak directly to their needs.
Cross-Platform Strategy
The most successful strategies require insight and buy-in from multiple departments. I identify organic opportunities for collaboration. If we're marketing an educational program, is there a credentialing tie-in? If we're looking to boost attendance at an annual conference, can we offer a membership promotion? I also consider which platforms provide the best avenue for delivering on our objectives.
Lifelong Learning
Effective marketing requires lifelong learning. I'm dedicated to keeping a pulse on the latest tools and technologies in the field, whether that's learning how to track campaigns in the most recent iteration of Google Analytics, or exploring the intricacies of crafting effective prompts for new AI tools. I can also explore which of these tools are within your budget, and how they can streamline your processes to more quickly reach strategic goals.