Projects

Digital Brochures

Working directly with the communications and marketing and education teams, I created the content for this digital group sales brochure for the American College of Healthcare Executives. The brochure is used by the sales team to reach out to hospital CEOs and CHROs to develop customized professional development programs for their staff.

Marketing Campaigns

When developing a marketing plan for a specific campaign, I outline objectives, key performance indicators, audiences, tasks, and due and deploy dates. Clients can execute the plan in-house or hire me to create the required assets. I developed this communications plan to assist the Alpha Kappa Alpha Sorority in their migration to a new online portal for their members.

Content Creation/Editing

For multiple clients, I've created and edited website content for clarity, brevity, tone and voice, audience engagement, SEO optimization and more. For this section of the Appraisal Institute website, I worked with key stakeholders and industry experts to draft new content that would serve as a primer on the industry for a general audience, keeping it light, engaging, approachable and informative.

Website Redesign

During this challenging and rewarding project, I edited 150+ pages of existing website content to reflect a new brand identity and voice while simultaneously working within a site redesign for appraisalinstitute.org. Here's a look at the new and old "About Us" page. I'm happy to provide additional comparative samples.

Marketing Eblasts

Whether it's for event promotion, e-newsletters, membership campaigns or more, I draft content that resonates with your audience. Here's a sampling of my e-marketing outreach.

Articles

I've been writing for consumer and B2B audiences for more than 20 years. Here are a few articles that show a range of topics and writing styles. Please note: The Chief Executive Officer article is one I ghostwrote for two hospital CEOs, hence the byline.