CV

Create strategies for digital content optimization

Develop campaigns for specific marketing goals

Lead and implement e-marketing efforts

Create/edit content for websites, e-newsletters, digital brochures and more

Serve as project manager for cross-divisional campaigns

Edit 150+ pages of website content to reflect an updated brand while simultaneously working within a site redesign for appraisalinstitute.org

Create new content as a primer of the appraisal profession for the general public

Identify and implement streamlined processes for content creation and approval

Liaise with CEO, VPs and department heads to ensure the transition of critical content to the new site and create a sunset schedule for content to be archived

Collaborate with IT team to learn the custom CMS for the site and serve as a conduit between IT and content owners

Provide final review of all pages before go-live   

Edit hospitality reports for international hotels and resorts in accordance with the Forbes 5-Star Rating System

​Review reports for adherence to evaluation protocols, proper testing of Forbes standards, style, grammar, consistency and brevity

​Serve as the liaison between report evaluators and publishers

Edit and manage content for blogs and websites, maintaining brand consistency

Write and edit feature articles for consumer and trade publications​

Conceptualize and maximize content for digital issues

Lead team members through a website redesign for the association

Work with project team to create and maintain a realistic budget​

Assist project managers in unifying the team, creating feasible timelines,and identifying and assigning tasks

Coach team members through an RFP process and assist in choosing a vendor to implement the redesign

Oversee all content on ache.org

Manage the budget for two cost centers within the editorial and IT divisions and serve as the liaison between these divisions

Oversee all e-communications, including emails, e-newsletters and e-marketing campaigns for audiences of up to 40,000 members

Spearhead the association’s social media strategy

Lead all mobile efforts, including the creation of a mobile site and the development of an app for the annual conference

Manage editorial/design relations, full-time editorial staff, and a freelance staff of more than 15 writers

Assign and edit all magazine content, review overall layout before print

Oversee the budget for the editorial and art departments and coordinate with sales staff and publisher

Write cover and feature articles and edit copy for a monthly trade publication in the food and beverage sector

Assist with production issues such as ad placements

Oversee production associated with the weekly e-newsletter

Pitch and write articles for consumer and trade publications